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PREMCOR is an acronym for Public Relations & Event Management CORporation, a unique company specializing in the field of PR and managing events for all type of clients.

Most meeting planning firms can find hotel rooms, put together menus and other basic logistical requirements. There are also firms that can manage a promotional event or PR opportunity. All of these providers are concentrated however, on logistical requirements.

PREMCOR, Inc. is unique in that we not only provide logistical requirements, but strategic development and execution. In fact, fully integrated events are our forté.

So what exactly is strategic development and fully integrated events? Consider this example...


PROBLEM:

A division of a Fortune 500 Company was not perceived as an industry leader by the 60,000 customers it served. Worse yet, the distributors and consultants in the industry recommended competitors 75% of the time.


ACTION:

The division asked PREMCOR management for help. After a thorough analysis, we recommended a Public Relations Event aimed at the industry's top consultants and most influential customers. PREMCOR developed the event, coordinated the program, secured the media, booked the travel arrangements, produced the invitations and facilitated the event.

The result was an eye-opening forum on key subjects. This event positioned the client as a leader in their industry. A major publication covering the event wrote a cover story showcasing the event at a major trade show attended by 70% of the industry’s customers.


RESULTS:

Soon, customers began asking distributors and consultants why they had not been recommending this company... the product was good, the price was competitive and the customers wanted it. The customers wanted the products from a company who was now perceived as an industry leader with a marked increase in marketshare.

Our programs are successful because PREMCOR provides cost effective solutions that produce results...strategic as well as logistical management...fully integrated.

 

Contact PREMCOR and let us show you how we can work for you.

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